NailMatch is an iPhone app allowing users to see a color anywhere, match nail polish, then order it with one tap. We helped the client visualize the simplicity of the app by creating a television commercial. Users can see a quick video illustrating the use cases while browsing the app store. The app is available for iPhone in the app store.
We assisted the client with script writing, handled talent selection and wardrobe, scouted the location and filmed in Chicago. The goal we achieved was to have two female friends meet for lunch, one notices a her friend's cute new handbag and must have the color. She resorts to the next best way to get the exact color match (besides eyeballing it) by using the NailMatch app. The app allows her to take a picture of the color, even tweak if needed, then purchase the nail polish directly fro the app.
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