About NAMYNOT Inc.

NAMYNOT Inc. was started in 1999 as a boutique design studio by Antonio Wells. Wells is a serial entrepreneur who has helped start-ups, small, mid, and even large Fortune 100 companies grow their brand and marketing endeavors.

”

However, in order to fully understand us. You have to understand our founder's journey...

Back in ’99, our Windy City office overlooked the Chicago River at the Canal Street bridge in a creative artist’s loft. The company’s full name was NAMYNOT Multimedia Inc., now shortened to NAMYNOT Inc. or simply NMI. Our clients were entrepreneurs and small businesses seeking to expand their online presence and digital footprint through web and graphic design branding. As the web evolved, it enabled the addition of video components to websites. This is when Wells partnered with a film director, Will Gates. The duo formed the video production company Swat Team Studios. Gates served as the director and creative visionary, while Wells severed as the creative executioner. This first-hand experience allowed Wells to consume the entire video production life cycle. Over time, the two creatives diverged in their client base direction and ultimately dissolved their partnership.

Wells began focusing on corporate clients. In 2007, he secured a large client, AXA Assistance, they were so impressed with his work, they offered him a contractor-to-hire position with their multi-national conglomerate. Wells oversaw a team of web developers and designers, including both local and remote staff. He built internal web applications as well as external-facing enterprise applications for clients such as AXA, Blue Cross Blue Shield, and American Express.

By 2009, Apple had changed the landscape of the mobile phone industry with the introduction of the iPhone. Wells began strategizing how to capitalize on the industry’s disruptive shift. Although he felt the timing was too late to reap the maximum benefit from the investment. His foresight instead focused on a looming competitor, Google.

He built a simple review website called AndroidTapp.com. Initially, it supplied basic reviews on apps. It became the world’s leader in consumer reviews of mobile application software for Google’s Android operating system. The demand from this new start-up entity under the NAMYNOT brand required all of Wells’ attention. Wells poured all of his experience into the business, including web design, graphic design, brand strategy, video production, and SEO. However, three new vital skill sets were mastered and incorporated into the core business. Those were journalism, social media, and mobile app development.

Wells served as Chief Editor, overseeing a talented team of up to five writers, both globally and locally. Serving this role allowed him to become a great writer while intertwining search engine optimization strategies. Social media was new, and its full potential was not fully understood by most at that time. However, Wells knew early on that it would shift the paradigm of online traffic, thus using it to recycle online traffic. He organically grew mass audiences on numerous platforms with quality, engaging content. The entrepreneur also pioneered the development of a mobile application to expand on both web and mobile.

Antonio Wells Conducting Mobile Tech Seminar For AsSeenOnPhone (a NAMYNOT brand.)

As the company grew, Wells enlisted the help of a former client and long-time friend, Vincent Norment. Norment is also a serial entrepreneur with visionary forecasting skills. The two formed a group to expand the AndroidTapp.com brand beyond just one mobile platform. They created the brand As Seen On Phone as a bridge to cover Apple’s iPhone, BlackBerry, Windows Phone, and now-defunct WebOS.

The brand hosted a series of seminars at the IIT university to educate fellow entrepreneurs regarding the potential of mobile technology. Wells and Norment’s companies were routinely invited to the CES event in Las Vegas. The annual Consumer Electronics Show is an industry-exclusive showcase featuring the leading companies in technology. Wells was profiled in Black Enterprise magazine for his influence in the mobile technology sector. The two have worked on mobile technology and advertising deals with multiple Silicon Valley companies on including NetShelter, now known as Ziff Davis. According to Ziff Davis’ Patrick Houston (former Head of Content at Yahoo), their group was one of the top ten Black independent technology firms. Their acumen led to the group meeting at Twitter’s headquarters to structure a technology deal.

In 2010, while Norment and Wells educated others about their findings in mobile, they took their own advice and created yet another company, MusicTapp. MusicTapp was a mobile app platform designed for independent music artists, enabling them to create their own mobile apps for iOS and Android. Features included an artist’s music, photos, Twitter feed, and notification capabilities. Wells and Norment invested more than $40,000 into the platform before seeking series A funding. “MusicTapp was before its time. At that time, only mega artists like Beyoncé and Taylor Swift had their own apps. It gave an indie the reach, power, and engagement of an Instagram… before Instagram existed,” explains Wells regarding the investment.

By 2012, Wells had grown the AndroidTapp.com brand to eight employees, reaching more than 14 million unique annual visitors, developed an in-house sales team, and managed annual sales of six figures. In late 2015, Wells sold the AndroidTapp.com brand to BlueStacks, Inc. for an undisclosed amount.

Wells went on to consult for BlueStacks for the following year. While there, he scaled the company’s annual blog leadership by 10,000% from 50,000 to 5 million annual readers. With the acquisition of the AndroidTapp.com brand and its search engine surface area, Wells increased BlueStack’s overall unique visitors to 100 million.

Being a serial entrepreneur does not mean sitting still after one successful exit and acquisition. In 2017, Wells co-founded the entertainment media outlet Celebrity Myxer. Celebrity Myxer is a media company covering positive celebrity entertainment news. Renée serves as the host of the Celebrity Myxer television show and CEO, while Wells serves as the Managing Director. Again, Wells utilizes the full range of digital marketing services to establish the media outlet start-up.

Throughout the years, Wells has operated NAMYNOT as the marketing engine underlying his own companies, brands, and clients’ firms.

Consult with us today to see how we can scale your brand…