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How to Create an SEO Strategy Using Free Tools

Categories: SEO
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About Course

Learn how to create an SEO strategy using free tools, step by step, from audit to strategy. This course takes a holistic approach, covering technical optimization, content planning, and backlink building using free and accessible tools.

Created by Antonio Wells, CEO of NAMYNOT Inc., the training reflects twenty years of hands-on experience. Antonio was the founder of AndroidTapp.com, a startup that became a top Android app review site and independent app store. Using smart, data-driven SEO strategies, he scaled and sold the company to BlueStacks in 2015. That same knowledge is streamlined into this course.

You’ll learn how to:

  • Audit your site for technical issues that impact ranking
  • Discover profitable keywords using free tools
  • Build a focused content plan tied to search demand
  • Monitor performance with Google’s own platforms
  • Launch a backlink strategy without shady practices

Tools covered:

  • Screaming Frog
  • AHREFs free keyword and backlink tools
  • AnswerThePublic.com
  • Google Search Console
  • Google Analytics
  • Google Business Profile

Bonus lessons show how to use Ahrefs Pro for deeper keyword research. You’ll also have the option to purchase a 5K global PR contact list for backlink outreach at a flat $100 fee.

This course is designed for small business owners, freelancers, and marketers who are ready to take control of their traffic using proven methods that don’t rely on expensive software or guesswork.

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What Will You Learn?

  • How to run a technical SEO audit using Screaming Frog
  • How to find and organize high-value keywords using free tools
  • How to segment content into top, middle, and bottom of the funnel
  • How to analyze keyword data and performance in Google Search Console
  • How to use Google Analytics to track user behavior and optimize content
  • How to turn Google Business Profile insights into local content ideas
  • How to reverse-engineer competitor backlinks for outreach
  • How to build a backlink list and write smart, personalized email pitches
  • How to leverage AI for faster content planning and outreach strategies
  • How to prepare for a search future shaped by AI and bottom-funnel visibility

Course Content

Getting Started with SEO Strategies Using Free Tools
Welcome to the course. I'm Antonio Wells, CEO of NAMYNOT Inc., and I've spent the last 20 years building data-driven marketing strategies that get real results. One of my most recognized successes was building and scaling AndroidTapp.com using SEO, which led to its acquisition by BlueStacks in 2015. That strategy wasn’t powered by expensive software—it was built through smart planning, consistent execution, and the right data. This course teaches you how to build an SEO strategy using free tools that are accessible and effective.

  • Getting Started with SEO Strategies Using Free Tools
    00:45

Technical Audit with Screaming Frog
Learn how to perform a focused SEO technical audit using the free version of Screaming Frog. This module breaks down exactly what to scan, how to interpret the results, and how to organize your findings for action. No unnecessary steps, just the essentials that move the needle.

Ahrefs Free Tools for Data-Driven Keyword Search
Learn how to uncover high-potential keywords using Ahrefs’ free tools, then bring those results into ChatGPT to organize a full-funnel content strategy. This section shows you how to identify keyword intent and segment content into top, middle, and bottom of the funnel, positioning your site to thrive as Google transitions toward AI-driven answers that favor deeper, bottom-funnel pages. You’ll also learn how to extract ideas directly from Google SERPs by analyzing features like People Also Ask, Discussions & Forums, and People Also Search For, then explore the top-ranking competitors to reverse-engineer which content sections best address the search intent. The result is a highly structured, search-aligned content plan built to drive targeted traffic.

Ahrefs Pro for Deeper Keyword Research (Optional Add-On)
Learn how to expand a core keyword into a strategic list of related terms based on your site’s authority. You'll break down domain authority levels, filter for commercial and transactional intent, and focus on bottom-of-funnel keywords that convert. This section also shows how to assess competitor word count, export keyword lists, and prepare your content strategy for execution. A separate course will cover how to write and optimize the content you plan here.

AnswerThePublic.com for Question-Based Content Research
Learn how to generate content ideas based on real questions people are asking online. This tool gives you a direct look into how your audience thinks, helping you plan blog posts, landing pages, and FAQs that align with actual search demand. Learn how to take these insights into ChatGPT to organize content by top, middle, and bottom of the funnel intent. This helps shape a strategy that aligns with how users search and how Google serves results.

Google Search Console for Keyword Insights and Optimization
Learn how to set up your sitemap for automatic crawling and use Search Console to track performance, find BOFU keywords, and flag high-potential pages stuck on page 2 or 3. You’ll also learn how to identify which non-indexed pages should be reviewed or left out, and how to spot backlinks Google has already indexed to start shaping your backlink strategy.

Google Analytics for Traffic and Content Performance
Understand how to use Google Analytics to track what users do on your site. Learn to analyze time on page, traffic sources, top-performing content, and conversion behaviors so you can make informed decisions that grow your traffic.

Google Business Profile for Local SEO Visibility
Learn how to use Google Business Profile as a traffic source, not just a listing. This section shows how to analyze interactions like website clicks, platform and device metrics, and keyword search breakdowns. You’ll learn how to segment those keywords using AI to generate top, middle, and bottom-of-funnel content ideas that improve visibility and drive local performance.

Building a Backlink Strategy
Learn how to reverse-engineer your competitors’ backlinks using Ahrefs’ free tools. This section shows you how to search core keywords, find top-ranking competitors (including the map pack), and analyze their backlink profiles. You'll gather contact info for promising link sources and build a spreadsheet for outreach. Use ChatGPT to help craft personalized, data-driven email pitches, and identify broken backlinks for added opportunities. You'll also use Ahrefs and Moz to check domain authority, uncover top backlinks, and pull competitor content ideas for your own strategy.

Global PR List of Media Contacts (Optional Add-On)
Gain access to a curated list of 5,000 global media contacts for targeted outreach. Use AI tools to brainstorm personalized pitch angles for backlinks and press features. A separate course will go deeper into how to pitch stories effectively and build long-term media relationships.

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