Color Me Brown affirms the identity of black and brown children by offering exclusive home décor, greeting cards, and accessories that reflect their image. They aim to inspire confidence, empower dreams, and partner with parents to create environments that celebrate identity and self-worth. We completely revamped their corporate website on a WordPress-based e-commerce platform, delivering a visually compelling, functional, and user-friendly design that captures the essence of their mission.

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The redesigned e-commerce platform has helped us resonate with our core audience, attract more customers, and secure product placements with Walmart and Target across the U.S.

Seamless E-Commerce Design with Impactful Photography: Engaging Parents and Children

The Color Me Brown e-commerce website redesign emphasized vibrant, joyful imagery featuring children of color, connecting deeply with parents who seek products that positively reflect their children’s identity. The minimalistic design elements enhance the focus on their products while ensuring a seamless shopping experience. The visual storytelling and intuitive e-commerce functionality allow customers to easily shop for products that inspire self-love and representation for their children.

Key Achievements:

• Expanded Brand Reach: The professional redesign of the e-commerce site directly contributed to Color Me Brown securing product placements in Walmart and Target stores across the U.S., broadening their visibility and customer base.
• Engaging Visuals: High-quality photography featuring children of color creates a strong emotional connection with customers, encouraging purchases that promote identity and confidence.
• Enhanced Shopping Experience: The WordPress e-commerce platform redesign offers a seamless, intuitive shopping experience, with easy navigation and direct access to their unique products.

Comprehensive Services Provided:

• E-Commerce Website Redesign: Creating a visually stunning and functional online store that elevates the brand’s identity.
• WordPress Customized Theme: Developing a tailored theme that improves usability and drives online sales.
• Brand Style Guide Adherence: Ensuring that typography, fonts, and colors align with the brand’s established guidelines.
• Copywriting: Producing compelling, on-brand content that communicates the mission and values of Color Me Brown.

Is your company ready for an e-commerce website redesign that boosts brand visibility and sales? Contact us for a free consultation!