Frederick Benjamin Grooming is a natural hair care line designed for the growing multicultural male consumer base, as well as the barbers and stylists who serve their grooming needs. Known for creating innovative formulations that address the unique grooming challenges of its audience, Frederick Benjamin products invigorate, cleanse, and hydrate the scalp and hair with a light, clean, minty fragrance, free from weight and grease.

Featured in major publications such as The New York Times, TODAY, GQ, Men’s Health, Men’s Journal, Essence, AskMen, Frederick Benjamin Grooming has become a staple in the male grooming market.

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Our organic inbound lead generation services helped increase the client's revenue acquisition channel by 110%

Proven SEO and Backlink Strategies to Drive Sales:

Through targeted SEO efforts and backlink-building campaigns, we shifted Frederick Benjamin Grooming from relying solely on paid acquisition to a strong focus on organic lead generation. We successfully elevated their search engine presence by optimizing the website’s content, enhancing keyword rankings, and building a robust backlink profile, driving significant increases in organic traffic and sales.

Key Achievements:

• Organic Traffic Growth: Content marketing strategies combined with advanced SEO audits have positioned Frederick Benjamin Grooming as a leader in search results for high-traffic keywords like “how to get 360 waves,” resulting in increased organic traffic.
• Backlink Building Success: Achieving high-quality “dofollow” backlinks, which have improved the website’s authority and search engine ranking, further solidifying the client’s presence at the top of Google results.
• Revenue Growth from SEO: Our inbound lead generation efforts increased the client’s revenue acquisition by 110%, demonstrating the effectiveness of SEO-driven traffic.

Comprehensive Services Provided:

• Content Marketing: Developing strategic, well-researched content that resonates with consumers and drives traffic.
• Advanced SEO Audit: Identifying and resolving technical SEO vulnerabilities while optimizing the site for high-ranking keywords.
• Inbound Lead Generation: Focusing on organic traffic growth to generate leads and convert them into customers.
• Backlink Building Campaigns: Strengthening the site’s authority with targeted backlink outreach, leading to improved search engine rankings.

Content Writing Samples:

• How To Get 360 Waves In 5 Easy Steps
• Best curly hair products for Black men
• The Best Twist Hair Products for Black Men
• The Top Hair Products for Waves
• The Benefits of Moisturizers for Black Men’s Hair
• 7 Best Shampoos for 360 Waves
• Where To Buy A Wave Brush

Case Study: SEO Leads to Organic Traffic, Converting to Sales

We crafted high-quality content on the client’s website, which garners organic traffic that leads to sales. In fact, the lion’s share of their traffic acquisition derives from Organic Search followed by Paid Search.

The proof is in the searching…

Search “how to get 360 waves” on Google and find our client on the first page with a high organic ranking. This example is one of the thousands we have achieved for them. Try searching any of these variations of “360 waves” and you’ll find our client in the top results…

• 360 waves
• how to get waves
• how to get 360 waves
• how to make waves
• how to get waves in hair
• how to get waves with short hair

There are literally thousands of keyword combinations this one article ranks at the top of Google for. When keywords are compounded, the returns are exponential compared to the investment!

Here’s How SEO Leads to Sales

After conducting a thorough SEO audit, we find and fix any technical vulnerabilities. Our SEO audits come with a strategic list of keywords to target, as well as, an in-depth competitive analysis. Thereafter, we craft high-quality, well-researched content based on the keywords with the goal to rank high in Google search results. Within the copy, we strategically place the client’s products and calls to action- encouraging visitors to purchase.

See how the process is illustrated below:

1.) The user researches Google with the intent to learn more about what they have searched.

2.) They find our client in the search results and click to visit.

3.) Their research shifts to enlightenment as they receive the answer they sought.

4.) Enlightenment shifts to curiosity as products are recommended.

5.) Curiosity shifts towards interest as the visitor will most likely buy the product.

This cycle can repeat without our involvement once high rankings are achieved.

Is your firm ready for SEO improvement by industry experts? Contact us for a free consultation!