Frederick Benjamin Grooming is a natural hair care line for the burgeoning multicultural male consumer base. Frederick Benjamin is also a hair care line for the barbers and stylists servicing the multicultural male’s grooming needs. “Our products set us apart. Through extensive research and development, we have created formulations that solve problems unique to our consumers. All of the products provide a light, clean, and minty fragrance while invigorating, cleansing, and hydrating normal to dry scalp and hair without weight and grease.”

Frederick Benjamin Grooming has been featured in The New York Times, TODAY, GQ, Men’s Health, Men’s Journal, Essence, AskMen, and more publications.

We handle the company’s inbound lead generation via organic search results. Prior to working with NAMYNOT Inc., all of their customer acquisitions were via paid channels. In a short time, we were able to increase their keywords ranked, pages indexed, and surface volume for more organic opportunities. In addition, we handle their backlinking campaigns. Building a website’s backlink profile is vital for increasing its authority in Google search results (SERPs.)

Backlinks are considered one of the top search ranking signals in Google. Being ranked in the top 5 links typically brings in more organic Backlinks. We excel at achieving high-quality “dofollow” links. This is one of the hardest endeavors to achieve (for free.) However, there are tactics. We achieve this with backlink outreach. Backlink outreach is a campaigning tactic to actively research linking opportunities, reach out to, follow-up on, and solidify links from authoritative sites with an affinity towards the client’s brand.

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Our organic inbound lead generation services helped increase the client's revenue acquisition channel by 110%

Here is a full list of services performed:

• Content marketing
  • How To Get 360 Waves In 5 Easy Steps
  • Best curly hair products for Black men
  • The Best Twist Hair Products for Black Men
  • The Top Hair Products for Waves
  • The Benefits of Moisturizers for Black Men’s Hair
  • 7 Best Shampoos for 360 Waves
  • Where To Buy A Wave Brush
• Advanced SEO Audit
• Inbound lead generation, SEO & backlink building campaigns

SEO Leads to Organic Traffic, Converting to Sales

We crafted high-quality content on the client’s website, which garners organic traffic that leads to sales. In fact, the lion’s share of their traffic acquisition derives from Organic Search followed by Paid Search.

The proof is in the searching…

Search “how to get 360 waves” on Google and find our client on the first page with a high organic ranking. This example is one of the thousands we have achieved for them. Try searching any of these variations of “360 waves” and you’ll find our client in the top results…

• 360 waves
• how to get waves
• how to get 360 waves
• how to make waves
• how to get waves in hair
• how to get waves with short hair

There are literally thousands of keyword combinations this one article ranks at the top of Google for. When keywords are compounded, the returns are exponential compared to the investment!

Here’s How SEO Leads to Sales

After conducting a thorough SEO audit, we find and fix any technical vulnerabilities. Our SEO audits come with a strategic list of keywords to target, as well as, an in-depth competitive analysis. Thereafter, we craft high-quality, well-researched content based on the keywords with the goal to rank high in Google search results. Within the copy, we strategically place the client’s products and calls to action- encouraging visitors to purchase.

See how the process is illustrated below:

1.) The user researches Google with the intent to learn more about what they have searched.

2.) They find our client in the search results and click to visit.

3.) Their research shifts to enlightenment as they receive the answer they sought.

4.) Enlightenment shifts to curiosity as products are recommended.

5.) Curiosity shifts towards interest as the visitor will most likely buy the product.

This cycle can repeat without our involvement once high rankings are achieved.

Is your firm ready for SEO improvement by industry experts? Contact us for a free consultation!