Super Lucky Casino is one of the largest mobile gaming companies with a variety of apps on iOS and Android platforms. They sought our services for targeting niche audiences in order to increase app downloads of their user base. We developed a creative-multifaceted campaign to laser target their audience, gaining them quality users.

The Problem

There is a common misconception with mobile gambling apps. Some misconstrued them for real money gambling- which they are not. There are real money gambling apps out there. However, you have to download them independent of Apple or Google’s app stores.

Our client’s casino games are mostly slots apps with virtual currency. Though, like most games in the app ecosystem, you can purchase more virtual currency with real money.

Their data suggested a niche audience group was spending more real money within the game because they had the disposable income and time to play. Can you guess who this audience was? The answer, the demographic that consume the most slots machines at a real casino…

Our job was to target this audience online and on social media- thus driving quality user acquisition.

Our Solution

Our Solution Involves Laser Targeting Niche Audience

In order to stay competitive, we cannot share our “secret sauce” in how we laser targeted a select group of users and acquired them. Potential clients can give us a call or email and we can explain more in-depth.

Key Results Of The Campaign

• Laser-targeting niche audience
• Growing user acquisition with longterm strategy
• Acquired users spend on average $40 per month and last 13 month on average (known as LTV.)
• Research and key points infographics design and development

Contact us for a free consultation.