Our lead generation services with client Celebrity Myxer is multifaceted. They have secured a partnership with AT&T to bridge fans to brands. The telecom conglomerate often coordinates with celebrities, brands, and influencers to connect fans with activations and experiences. Celebrity Myxer is an integral partner facilitating quality leads generation through a strategic funnel we power for them.

Eager Crowd Cheering At Wale Concert (Results From Lead Generation Powered Campaign)

In a recent case study, we powered Celebrity Myxer’s lead generation engine to help fans meet and greet with Grammy-nominated music artist Wale. During Black History Month, AT&T identified various music artists as “Future Makers.” AT&T sought their partner to help fill the concert with genuine fans of the artists at their flagship Michigan Ave. store.

Our strategy involved setting up a funnel from the media company’s website and their social media audiences. Traffic was directed to a landing page designed to capture an applicant’s information for vetting. Once an applicant was selected, they received a personal invite for hors d’oeuvres & drinks, meet Wale (with photo ops,) and attend a private concert where the entertainer performed many of his Billboard chart-topping hits. All free to the applicant.

Fan Meet & Greet Wale (Results From Lead Generation Powered Campaign)

Key Results From Lead Generation Campaign:

• The campaign generated 673 leads from social media and online
• Client captured email addresses and phone numbers for future communique
• Of the 130 people allowed to attend the exclusive private concert, our client facilitated 43 percent of the audience
• Fans enjoyed hors d’oeuvres, met with a top music artist, shared social interactions, and attended a concert… for free!

Is your firm seeking a creative consulting agency to construct a lead generation strategy? Contact us for a free consultation!