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Micro Center: Strategic Press Release Writing & Media Outreach
Micro Center: Strategic Press Release Writing & Media Outreach
Micro Center stands as one of the premier brick-and-mortar consumer electronics retailers in the United States, boasting an unmatched inventory of over 30,000 computer-related products. With twenty-five large stores across major U.S. markets, Micro Center caters to tech enthusiasts nationwide.
We write press releases for the company’s PR efforts to amplify its message via media outlets. Here are some of the press releases we have written for the brand:
Our tailored press release services for Micro Center aim to magnify their presence across traditional and digital media platforms. We have crafted impactful press releases for various significant events, such as store launches, product expansions, and grand reopenings. Notable releases include:
Launch of the Overland Park Kansas store’s month-long sales and PC building event.
Partnership with ASUS to introduce an online PC Builder tool.
Expansion of workstation and server products tailored for business clients.
The grand reopening of the Tustin California store created a buzz as ‘Tech Heaven’ for shoppers.
Services Provided:
Press Release Writing
Media Outlet Vetting
Results from Press Release Writing Services
Our client’s press release reached Aaron Klotz, a journalist at Tom’s Hardware, who wrote an in-depth article about the Micro Center-powered PC Builder tool in partnership with ASUS. Read more here.
Our client’s press release reached Samantha Gowen, a journalist with The Orange County Register, who wrote a great story about the company’s grand re-opening of its Orange County store. Read more here.
In both cases, we helped the client identify the media outlets they wanted to reach and personally sent those press releases for coverage. The personal approach performs far better than simply relying on coverage through the wire. Not only does this coverage help amplify the client’s messaging, but it also helps with SEO, as they have gained high-authority backlinks.