Reversal Of Fortune is a black-owned business based in Houston, Texas. Their vision is to build stronger communities through financial literacy education, and the practice of group economics, and to challenge our people to eliminate the inappropriate behaviors that continue to destroy our ability to create generational wealth.

We handle the company’s inbound lead generation via organic search results. In a short time, we were able to increase their keywords ranked, pages indexed, and surface volume for more organic opportunities. In addition, we handle their backlinking campaigns. Building a website’s backlink profile is vital for increasing its authority in Google search results (SERPs.)

Backlinks are considered one of the top search ranking signals in Google. Being ranked in the top 5 links typically brings in more organic Backlinks. We excel at achieving high-quality “dofollow” links. This is one of the hardest endeavors to achieve (for free.) However, there are tactics. We achieve this with backlink outreach. Backlink outreach is a campaigning tactic to actively research linking opportunities, reach out to, follow up on, and solidify links from authoritative sites with an affinity towards the client’s brand.

Here is a full list of services performed:

• Content marketing
• Advanced SEO Audit
• Inbound lead generation, SEO & backlink building campaigns
• Content Writing:
  • What is Group Economics?
  • Why Gen Z Prioritizes 401(k) Plans for Financial Security
  • What is a 401(k) Hardship Withdrawal?
  • Microfinance & Microcredit Empowers Underserved Communities – Unlocking Financial Power
  • Unlock Your Financial Potential: The Best Financial Literacy Books for Beginners
  • Money Management Made Easy: 6 Basic Principles of Financial Literacy 101
  • Planting Wealth Seeds: A Parent’s Guide to Investment Accounts for Kids
  • The Power of CDFIs: Creating Jobs & Empowering Underserved Communities through Inclusive Financing
  • Mastering Estate Planning & Protection: Trusts vs. Wills, IULs, Living Benefit Term Policies, and High-Yield Savings Accounts

Google “what is group economics” and find our client’s high-quality content on the first page of Google!

Stay tuned for more updates as this is a live case study…

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