The Home Decor Lounge – Inbound Lead Generation, SEO & Backlink Building

The Home Decor Lounge is a luxury online home decor store offering high-quality pieces in home accents, lighting, rugs, wall art, and furniture. They are a dedicated team of home decor enthusiasts with the mission to provide high-end pieces which match your lifestyle.

We handle the company’s inbound lead generation via organic search results. Prior to working with NAMYNOT Inc., all of their customer acquisitions were via paid channels. In a short time, we were able to increase their keywords ranked, pages indexed, and surface volume for more organic opportunities. In addition, we handle their backlinking campaigns. Building a website’s backlink profile is vital for increasing its authority in Google search results (SERPs.)

Backlinks are considered one of the top search ranking signals in Google. Being ranked in the top 5 links typically brings in more organic Backlinks. We excel at achieving high-quality “dofollow” links. This is one of the hardest endeavors to achieve (for free.) However, there are tactics. We achieve this with backlink outreach. Backlink outreach is a campaigning tactic to actively research linking opportunities, reach out to, follow-up on, and solidify links from authoritative sites with an affinity towards the client’s brand.

Here is a full list of services performed:

• Content marketing
• Advanced SEO Audit
• Inbound lead generation, SEO & backlink building campaigns

SEO Leads to Organic Traffic, Converting to Sales

We crafted high-quality content on the client’s website, which garners organic traffic that leads to sales.

The proof is in the searching…

Search “what is a boucle chair” on Google and find our client on the first page with a high organic ranking. This example is one of the hundreds we have achieved for them. When compounded, the returns are exponential compared to the investment!

Here’s How SEO Leads to Sales

After conducting a thorough SEO audit, we find and fix any technical vulnerabilities. Our SEO audits come with a strategic list of keywords to target, as well as an in-depth competitive analysis. Thereafter, we craft high-quality, well-researched content based on the keywords with the goal of ranking high in Google search results. Within the copy, we strategically place the client’s products and calls to action- encouraging visitors to purchase.

See how the process is illustrated below:

1.) The user researches Google with the intent to learn more about what they have searched.

2.) They find our client in the search results and click to visit.

3.) Their research shifts to enlightenment as they receive the answer they sought.

4.) Enlightenment shifts to curiosity as products are recommended.

5.) Curiosity shifts towards interest as the visitor will most likely buy the product.

This cycle can repeat without our involvement once high rankings are achieved. (If you’re asking… Yes! Customers do purchase $2K chairs online!)

Is your firm ready for SEO improvement by industry experts? Contact us for a free consultation!