Selling Products & Services Got Easier With Google Search
Google Made It Better if You Sell Products or Services Directly & Worse for Affiliates or Middlemen
Google has implemented significant changes to its organic search marketing rules as of March 5, 2024, aiming to eliminate web spam. These updates have inadvertently impacted many reputable websites, making them difficult to locate. The shift emphasizes the importance of adapting marketing strategies to leverage traffic from Google effectively.
The Shift in Consumer Behavior
The updates align with changes in consumer behavior, where attention spans are shorter and immediate answers are preferred. To enhance reliability, Google now prioritizes content from established brands like Forbes and CNET, as well as community forums such as Reddit and Quora.
Selling Products and/or Services Directly = Winning!
Businesses that sell products or services directly stand to benefit the most from these changes. Google’s recent updates have deprioritized third-party informational sites that earn through affiliate sales, effectively removing the middlemen.
Ads & Google’s Future with AI
Furthermore, Google is increasing its focus on monetizing search results through more extensive ad placements, encouraging a higher volume of advertisers to utilize its platform. This shift towards a more ad-centric model includes the introduction of Google SGE, an AI-driven conversational chatbot designed to directly answer user queries, which may further diminish traffic to traditional information sources.
Is your company ready for this shift? This means advertising through Google to reach their massive audience…
The Proof is in the Searching
Our Client’s Organic Traffic Growth May 23 to May 24
The evidence of our success is visible in the growth of our client’s organic traffic, which has more than doubled over the past year, as verified by AHREFs. This demonstrates the importance of sustained marketing efforts over seeking quick, short-term gains.
If you’re not marketing your business… you’re not in business!
How can we help double your organic search traffic? Schedule a call today!
Win in Google Search with the Pros
Our firm specializes in optimizing organic search traffic and integrating effective paid advertising strategies to maximize business potential.
Schedule a call with us today to boost your leads and sales. Consult with us today!
Photo by Vlada Karpovich
No Comments