SEO Keyword Takeover From Competition

Celebrity Myxer is a media outlet covering positive celebrity entertainment news. It was vital for the client’s brand to take over a keyword phrase so their audience would not be deceived. Our strategy relied on creative Content Marketing for an organic SEO keyword takeover from their competition.

The Problem

When the company was created, the client only sought a unique spelling of its name. “Mixer” was spelled “Myxer” with a “Y”. The purpose was driven by the initial mission statement as well as the company’s logo (in which we designed.) The founding mission sought to conduct interviews with celebrities and after each video interview, the host and guest(s) would toast a martini to success. Therefore, the “Y” in the logo design represents this famed drink glass shape.

The company built the brand and never anticipated the proper spelling was necessary until their audience would Google it. Initially, a Google search for “celebrity mixer” would yield an adult site- confusing potential visitors and hurting the brand. This created a massive problem for the company.

The Solution

SEO Keyword Takeover From Competition Mobile View Search Results

Our plan was multifaceted across multiple medium. We implemented a long-term strategy with content marketing to outrank rival competition with the client’s brand. Therefore when you search “celebrity mixer” the first page of results are littered with multiple media that leads to our client’s brand.

Key Results From SEO Keyword Takeover Campaign

• Overtaken keyword phrase from competition
• Multiple first-page search results
• Multiple content items for the keyword search leads back to the client’s brand
• Competition in question has been pushed from first-page search results

NAMYNOT Inc. can perform a complete and in-depth SEO audit of your website. We then develop a strategic plan to rectify and make your content excel in search results. Contact us for a free consultation!