Infographic design and research is a powerful marketing tool that not only is visually appealing, but informative and can offer authoritative benefits as well.

Super Lucky Casino is one of the largest mobile gaming companies with a variety of apps on iOS and Android platforms. As apart of a Content Marketing strategy we designed for them, we collected vital data from the client, as well as mined data from various sources in order to compile an infographic design. This informational graphic enlightens its potential audience, researchers, and can be shared easily.

There are a few more powerful benefits. Those benefits are image search indexing and source of data authority. Here’s why this is important:

Benefits Of Image Search Indexing

When you properly optimize your images for search, Google will index the image and display them in search results under their “Images” tab. This increases your search engine surface area and potential traffic if people click on your indexed infographic. For example, go to Google and search “social casino gaming stats” then click Images and see if you find a familiar image. (See below!)

Benefits Of Data Authority

If you are using Content Marketing solutions to organically build traffic and backlinks, this is a solid tactic to gain natural links. Many writers and researchers search for imagery for their articles. Finding the appropriate existing image is less time consuming and more cost-efficient than creating a custom image. Ethical authors credit links to the source, which in turn, offers organic backlinks. Having genuine high-quality backlinks is one of the fundamental ways of increasing SEO and traffic because it increases your domain’s authority. Becoming a source of data authority is a strong SEO tactic.

Here is the full infographic we created for the client:

Social Casino Gaming Stats (Infographic Design & Research Services)

Need an infographic created? Contact us for a free consultation.