GyftPro: Reducing Customer Acquisition Cost and Diversifying Google Ads

Google Ads Management

GyftPro needed a paid acquisition strategy that could improve customer acquisition cost without depending on one legacy ad group. NAMYNOT audited the account, rebuilt its testing structure and turned stronger campaign messaging into measurable gains.

16%

Lower customer acquisition cost: improved from $15.34 to $12.88

38.8%

Of all signups came from four new themed ad groups

37%

Lower cost per signup: $1.86 in the strongest new ad group, compared with $2.96 in the legacy structure

About GyftPro

An AI-powered social gifting app

GyftPro helps people discover personalized gift ideas, create smart wishlists, remember important occasions and coordinate gifting with friends and family.

The Opportunity

Build more than one path to efficient acquisition

GyftPro already had an active Google Ads account, but one legacy ad group carried 78% of the signup workload. The opportunity was to broaden the account, find new pockets of high-intent users and improve cost efficiency through a repeatable testing structure.

The Strategy

Restructure, test and optimize around the right metric

NAMYNOT began with a full account and measurement review. We examined campaign structure, conversion actions, bidding controls, search intent and existing ad messaging to identify the strongest opportunities for improvement.

We then built four new themed ad groups to reach users through different gifting needs and search behaviors. Campaign messaging moved beyond product features and focused on what users actually wanted: less gift stress, more confidence and a faster way to find the right gift.

As performance data came in, we adjusted bidding guardrails, monitored signup cost and shifted attention toward the structures producing the most efficient results.

The Creative

What that messaging looked like

Persona-led ads, emotional payoffs and native chat-style concepts, all carrying the same promise: less gift stress and a faster way to get it right.

Three GyftPro campaign creatives: the Best Gifts for the Best Dog Moms persona ad, the I Made a GyftPro Registry street-style ad and a native chat-style conversation concept — Creative from the engagement: persona targeting, the emotional payoff and a native chat-style concept.

What NAMYNOT Delivered

Structure, messaging and measurement

Account AuditReviewed campaign structure, conversion signals, bidding controls and measurement.
Campaign RestructuringBuilt four themed ad groups to diversify signup volume beyond the legacy structure.
Messaging StrategyDeveloped intent-driven ad messaging centered on relief, confidence and gifting problems.
OptimizationMonitored customer acquisition cost, refined bidding controls and prioritized efficient signup sources.
ReportingDelivered performance analysis, strategic findings and clear next-step recommendations.

The Results

A lower acquisition cost and a healthier structure.

The managed strategy reduced customer acquisition cost from a $15.34 baseline to $12.88, an improvement of approximately 16%.

Just as important, the account became less dependent on its original ad group. The four new themed ad groups generated 38.8% of all signups, giving GyftPro additional paths to acquisition and a stronger foundation for continued testing.

The new Broad ad group became the most efficient performer in the account at $1.86 per signup. Compared with the legacy ad group’s previous $2.96 cost per signup, that represented an improvement of approximately 37%.

Why Acquisition Cost Matters

Investors judge a funded startup by how efficiently it acquires users. A lower CAC protects the runway and earns the next round.

The Takeaway

Hands off the campaigns, back on the business.

GyftPro stayed hands off. No daily bid management, no testing roadmap to maintain, no reports to assemble. The founder watched performance at a high level while NAMYNOT carried the strategy, the optimization and the measurement.

That is the trade worth making with an ad agency: hand the campaigns to a team that lives in the metrics, get your time back for the business, and pay less per customer while you do it.

Related Work

The creative side of the engagement

See how NAMYNOT extended GyftPro’s message into organic social content and AI-generated, UGC-style video.

Need more efficient paid acquisition?

NAMYNOT finds what is actually driving cost, builds a smarter testing structure and manages campaigns around the metrics that matter to your business.

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Services

Google Ads Management, Paid Acquisition Strategy, Ad Copy, Campaign Optimization, Performance Reporting

GyftPro: Reducing Customer Acquisition Cost and Diversifying Google Ads