Micro Center: Press Coverage in Tom’s Hardware & the OC Register
Micro Center: Press Coverage in Tom’s Hardware & the OC Register
Micro Center, one of the premier consumer-electronics retailers in the U.S. with 25 stores and 30,000+ products, needed its biggest moments (store launches, product expansions, grand reopenings) to reach the media that shapes tech buying.
We turned Micro Center’s announcements into earned coverage in Tom’s Hardware and the OC Register.
The Challenge
Wire distribution isn’t the same as coverage
Pushing a press release over the wire gets it published; it doesn’t get it read. Micro Center needed releases sharp enough to earn real editorial pickup, and a targeted approach to put them in front of the right journalists.
What We Did
Press releases written to be covered, not just filed
- Press Release WritingNewsworthy, editorially framed releases for launches, product expansions, and grand reopenings.
- Media Outlet VettingIdentified the specific outlets and journalists that matter for each story, then pitched them directly rather than relying on the wire.
The Results
Real journalists, real stories
Our personal, targeted outreach outperformed wire distribution, landing named journalists at national tech and regional outlets, and earning high-authority backlinks that compound Micro Center’s SEO in the process.
Earned coverage in
Why It Worked
The personal pitch beats the press wire
Identifying the right outlet and sending the story directly to the right journalist outperforms blasting a wire every time. The payoff is double: amplified brand messaging, plus high-authority backlinks that strengthen search visibility.
Want press releases that actually make headlines?
Services
Press Release Writing
Category
PR