Intelerad: 200+ High-Value Leads a Year from SEO & Content
Intelerad: 200+ High-Value Leads a Year from SEO & Content
Intelerad is a global enterprise medical-imaging software leader, serving 2,500+ customers, 350,000+ clinicians, and more than 230 million exams a year. The product had scale. The content engine needed to match it.
Our content now generates 200+ high-value leads for Intelerad every year.
The Challenge
Enterprise reach, unrealized in search
Intelerad competes in a technical, highly regulated category where buyers research deeply before they ever talk to sales. Winning those buyers meant owning the search results for the questions they ask, and turning that visibility into pipeline.
What We Did
SEO and content built for a technical buyer
- Advanced SEO AuditingOptimized the site for maximum visibility on high-intent imaging and radiology queries.
- Content MarketingAuthoritative explainers on the topics buyers actually search: PACS, DICOM, cloud imaging, AI in radiology.
- Inbound Lead GenerationContent engineered to attract qualified prospects and convert them into pipeline, not just pageviews.
The Results
Visibility that converts to pipeline
We positioned Intelerad at the front of search for its core topics, consistently outperforming competitors, and turned that authority into measurable sales pipeline.
The Takeaway
In technical categories, content is the salesperson
When buyers self-educate before they buy, the brand that answers their questions first earns the shortlist. For Intelerad, that meant 200+ qualified conversations a year that started with a search.
Ready to turn search visibility into pipeline?
Services
Content Marketing, Advanced SEO Auditing, Inbound Lead Generation
Category
Content Marketing, Lead Generation, Search Engine Optimization