Celebrity Myxer: 673 Leads for an AT&T x Wale Fan Experience

Celebrity Myxer bridges fans to brands, and holds a partnership with AT&T to connect fans with activations and experiences. When AT&T needed real fans in the room, Celebrity Myxer turned to the funnel we power for them.

673 leads that helped fill a Wale concert for AT&T.

The Challenge

Fill a flagship concert with genuine fans

For Black History Month, AT&T named Grammy-nominated artist Wale a “Future Maker” and needed to fill a private concert at its flagship Michigan Ave. store, not with anyone, but with real fans of the artist.

What We Did

A vetted funnel from click to concert

Lead-Generation StrategyA funnel drawing from the media company’s website and social audiences into a single capture point.
Landing Page CreationA dedicated page built to capture and qualify applicant information.
Lead VettingScreening applicants down to genuine fans worth a personal invitation.
Lead ClosingSelected fans received a personal invite: hors d’oeuvres, a meet-and-greet with photos, and a private concert, all free.

The Results

A packed room, and a database to keep

673

Leads generated from social and online

43%

Of the 130-person private concert audience, sourced by our funnel

Owned data

Emails and phone numbers captured for future outreach

Eager crowd cheering at the Wale concert, result of the lead-generation campaign — The result: a genuinely eager crowd at the Wale concert, filled through our lead-generation funnel.

Fan meet and greet with Wale from the campaign — Vetted fans earned a personal meet-and-greet with Wale, with photo ops, before the private show.

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Services

Lead generation services; landing page creation, leads vetting, leads closing. Social media marketing.

Celebrity Myxer: 673 Leads for an AT&T x Wale Fan Experience