Color Me Brown: An Ecommerce Redesign That Landed Walmart & Target
Color Me Brown: An Ecommerce Redesign That Landed Walmart & Target
Color Me Brown affirms the identity of Black and brown children through home décor, greeting cards, and accessories that reflect their image. Their ecommerce store needed to carry that mission as powerfully as their products do.
An ecommerce redesign that helped land Walmart and Target.
The Challenge
A store worthy of the mission
Color Me Brown needed an online experience that connected emotionally with parents seeking positive representation for their children, while making it effortless to browse and buy. The design had to celebrate identity first and sell second, without the two working against each other.
What We Did
A full ecommerce rebuild, on brand
- E-Commerce Website RedesignA vibrant, joyful store built on WordPress, featuring imagery of children of color that connects deeply with parents.
- Customized WordPress ThemeA tailored theme that improves usability and guides visitors toward purchase.
- Brand Style Guide AdherenceTypography, color, and layout kept consistent with the brand’s established identity.
- CopywritingOn-brand copy that communicates the mission of self-love and representation.
The Results
From a redesign to national retail shelves
A professional, emotionally resonant storefront broadened the brand’s reach and customer base, and directly contributed to Color Me Brown securing product placements in national retail.
Now placed in
“The redesigned ecommerce platform helped us resonate with our core audience, attract more customers, and secure product placements with Walmart and Target across the U.S.”
Color Me Brown
Ready for a store that grows your brand?
Services
E-Commerce Website Redesign, WordPress Customized Theme, Adhering to Brand Style Guide, Copywriting
Category
E-Commerce, Web Design