Description
Placements on real editorial sites, earned by pitching journalists and editors directly with a story worth covering. A minimum of four placements across the three-month term, typically six to nine. Every month you get a report of what landed, what is in progress, and whether AI answer engines have started citing your domain.
No directories. No private blog networks. No paid links. Every placement is a real publication that chose to run the piece, which is the only kind that survives a Google update and the only kind an answer engine treats as a source.
Why link building changed, and why this is still worth buying
Ranking used to be the point. It is not anymore. We watched one client hold position 5.7 to 5.5 across a full year while their click-through rate fell from 1.55% to zero. The ranking never moved. The answer at the top of the page ate the click.
What earned coverage buys now is different and more durable. When someone asks ChatGPT or Perplexity who they should hire, the answer is assembled from a small, repeating set of sources those engines trust. In one category we measure weekly, the top cited domains are the same handful every time. Getting your business into that set is the work. It is the same outreach it always was, aimed at a different finish line.
You are not buying rankings. You are buying a place in the sources the answer gets built from.
What you receive each month
Included
- Direct outreach to editors, journalists and site owners in your field
- A custom pitch written for each recipient, never a template blast
- Guest articles written and submitted where the outlet accepts them
- A minimum of four placements across the three-month term
- A monthly report naming every placement, with the live link
- A reading of whether ChatGPT and Perplexity are citing your domain
- Replacement outreach if a placement is later removed by the publisher
Not included, on purpose
- Paid links, sponsored posts and anything bought rather than earned
- Directory submissions and private blog networks
- Any promise of a ranking, a position, or a domain authority score
- On-page SEO fixes and content strategy, which are separate services
- Press release wire distribution, which publishes without being read
How it works
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We read your link profile first
Before any outreach, we look at what already points to you, what your competitors have that you do not, and which publications in your field are realistically reachable. This is the audit, and it is the first month of work whether you buy it separately or not.
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We find the story
Editors do not publish because you asked. They publish because something in your business is worth telling their readers. Finding that angle is most of the job and it is the part nobody can automate.
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We pitch people, not lists
Each recipient gets a message written for them, referencing what they actually cover. This is slower than a blast and it is the reason anything lands at all.
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We write what the outlet needs
Where a publication accepts a contributed piece, we write it to their standard and their word count, in your voice, and handle the back and forth with the editor.
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You get a report every month
Every placement, with the live URL. Every pitch still open. And what the answer engines are saying about you, which is the number that matters most now.
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We keep going
Relationships compound. The outlets that ran one piece are far easier to reach the second time, which is why months two and three usually produce more than month one.
Work this desk has published
Every one of these is a case study on this site, with the detail behind it.
ServiceNow
Content we produced was cited as an authority by one of their direct competitors.
Micro Center
Earned coverage in Tom’s Hardware and the Orange County Register, pitched directly rather than pushed over the wire.
Autify
A single targeted article sourced a $40,000 annual contract, alongside the dofollow links it earned.
Intelerad
More than 200 high-value leads a year from an organic content and search program.
A Microsoft brand publishes our content as its own. That work is documented in the Clipchamp case study.
Two ways to start
Most people should start with the audit. It is one payment, it tells you whether there is anything worth pursuing in your field before you commit to a term, and if you continue its $500 is credited against your first month.
Start with the audit
$500, paid once. Your current link profile, the gap against your competitors, the publications realistically within reach, and an honest read on whether outreach is worth your money at all.
Start the program
$1,500 a month, three month minimum, so $4,500 committed. A minimum of four placements across that term. We state the minimum plainly because outreach genuinely takes that long, and anyone promising placements in week one is buying them.
Questions people ask before they buy
How long until the first link goes live?
Usually in month two. Month one is research, story development and the first round of pitches, and editors reply on their own schedule. Anyone quoting you a placement in week one is buying links rather than earning them, and bought links are a risk we will not put on your domain.
Do you guarantee rankings?
No, and neither can anyone else honestly. We guarantee the work and a floor on placements. What those placements do to your rankings depends on your site, your competition and Google, none of which we control. What we can show you month to month is whether the coverage is accumulating and whether AI answer engines have started naming you.
What kind of sites do you pitch?
Real publications with real editors and real readers in your field. Trade press, industry outlets, respected blogs and regional press where the story fits. Never directories, never private blog networks, never a site that exists to sell links.
Do I approve placements before they go live?
You approve the angle and you approve anything written in your name before it is submitted. Once a piece is with an editor, publication timing and final edits are theirs, which is what makes it earned coverage rather than an advertisement.
What happens if a link is removed later?
Publishers reorganize and articles get retired. If a placement we earned comes down during your term, it does not count against the minimum and we pitch a replacement.
What happens after three months?
It continues month to month and you can stop whenever you like. The minimum exists because the first month is almost entirely groundwork, not because we want you locked in.
Can I buy this alongside SEO and content writing?
Yes. This page describes outreach on its own because plenty of businesses already have their content handled and only need the coverage. If you need both, say so and we will scope them together rather than selling you two things that overlap.
Who this is for
Businesses that already have something worth writing about and are not getting written about. If your site is brand new with no substance behind it yet, outreach will not work and we will tell you that in the audit rather than take three months of your money finding out.
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